Website
design for small business, home
business, and equine farm and tack shops, is my specialty.
A properly designed website, optimized to rank well with the popular
search engines, is your twenty-four hour a day, seven day a week,
three hundred sixty five day a year sales person.
For less than the price of a telephone, local yellow page Ad., a
website will reach as wide of a market as you desire. That market
could be your home-town or the entire world, all for the price of one
website design.
The problem with print advertising has always that it reaches a wide
non-targeted market and ends up in the garbage pail within a very
short time.
A website on the other hand, is targeted to your particular market and
once read, it will be there waiting on the next potential customer.
Before you hire a website designer there are a few things to consider:
1. Your website is a marketing tool, intended to bring in additional
business.
2. Many folks can set up a basic website. However there is much more
preparing a marketing website than some pictures and a few paragraphs
of self-serving content.
3. For high ranking, your site design has to work with the search
engines.
4. Copywriting for a website is quite a bit different from the style
used for print advertising.
5. Most importantly, website designers know website design however;
they do not know your business, or your customers.
6. Nobody knows your business like you do.
Hire a designer that is willing to take the time to become familiar
with your business, has some knowledge of search engine optimization
and can design a website around your answers to the following
questions.
Define the Goals for Your Website Design
• Produce revenue through online sales
• Interact with customers and potential customers
• Provide information questions
• Provide online services
• Enhance the image of your business
• Get increased exposure
• Generate leads and or sales
• Gather customer information
• Showcase your products
A fellow website designer "Mark Frank" has written an excellent guide
titled "What You Need to Know Before You Hire a Website Designer" that
is an excellent guide to deciding on who to hire to do your website
design and identify your website goals. You can read more about it here.