Your website is where your business resides on the internet -- it is
like the headquarters of an offline company. Hence, it is important to
practice good design principles to make sure your site reaches out to
the maximum number of visitors and sells to as many people as
possible.
Make sure you have clear directions on the navigation of your website.
The navigation menu should be uncluttered, concise and designed with
text links so that visitors know how to navigate around your website
without confusion.
Reduce the number of images on your website. They make your site load
very slowly and more often than not they are very unnecessary. If you
think any image is essential on your site, make sure you optimize them
using image editing programs so that they have a minimum file size.
Keep your text paragraphs at a reasonable length. If a paragraph is
too long, you should split it into separate paragraphs so that the
text blocks will not be too big. This is important because a block of
text that is too large will deter visitors from reading your content.
Make sure your website complies with web standards at www.w3.org and
make sure they are cross-browser compatible. If your website looks
great in Internet Explorer browser but breaks horribly in Firefox and
Opera, you will miss many prospective visitors.
Avoid using scripting languages on your site unless it is absolutely
necessary. Use scripting languages to handle or manipulate data, not
to create visual effects on your website. Heavy scripts will slow down
the loading time of your site and even crash some browsers. Also,
scripts are not supported across all browsers, so some visitors might
miss important information because of that.
Use CSS to style your page content because they save a lot of work by
styling all elements on your website in one go.